Europe Begins In Britain / Britain Begins With BOAC

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Genre: Travel, Tourism
Title: Europe Begins In Britain / Britain Begins With BOAC
Year:  c.1950’S
Artist: unknown
Size (cm): 51 x 76
Country of origin: UK

A view from the Church gate looking towards the C15th George Hotel, Dorchester-on-Thames, in this 1950’s BOAC poster aimed at transatlantic visitors to Europe, whose major sites decorate the lower part of the poster. As the poster’s tag line boldly states, “Europe Begins In Britain”.

It’s an interesting mix of styles: an arrow motif made from bold blocks of colour which surround the central photographic image. The design attempts to convey the modernity of 1950s air travel with the calm and re-assurance of the an ancient coaching inn. It’s a nice juxtaposition: mid century modernism meets “merrie England” via BOAC.

The poster is in excellent condition, free from loss, folds, creases or pin-holes.


1 in stock

Dimensions 76 × 51 cm

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