“Hello Boys” The One And Only Wonderbra

, , , , , , , , , ,

Genre: Fashion
Title:  Hello Boys, The One & Only Wonderbra
Year:  1994
Artist:  Ellen Von Unwerth / Nigel Rose
Size (cm): 60 x 84
Country of origin: UK

Ambiguous, certainly provocative, & arguably one of the most effective fashion ads of all time.

Launched in February 1994, the poster lifted sales by 370% vs the previous 2 months, & generated publicity said to be worth 100 times the cost of the original ad campaign. It has been voted one the most effective posters of the Twentieth Century & has even been added to the collection at the V&A. Love or loath it, this poster remains influential even today.

This is displayed in a shop so has corner pin marks. There is some heavy creasing visible by the right elbow which has been stabilised on the rear with light, acid free archival tape. Scuff marks are apparent along the right vertical margin but these would be hidden if framed under a mount. In summary, the poster has seem some action which seems mildly appropriate.

$259.64

1 in stock

Dimensions 84 × 60 cm