They all Fly to Geneva

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Genre: Travel & Tourism
Title: BEA: They All Fly to Geneva
Year: 1965
Artist: Walter Mahrer
Size (cm): 64.5×100
Country of origin: Switzerland

Printed in Geneva and produced for BEA to promote the London~Geneva route, this playful poster shows the jet- set; tourists, skiers, bankers, and the individually wealthy. “They all fly to Geneva” true the 1960’s and still the case today.

Apart from his work promoting Geneva as a holiday destination, Mahrer produced a number of posters to promote travel to Geneva with an emphasis on jet travel, still novel and very glamorous. This poster features the Comet, world’s first jet airliner, flying above and Boeing’s 707.

This is a rare poster, unbacked and in very good condition. It forms part of the poster collection in the Swiss National Library


1 in stock

Dimensions 100 x 63.5 cm

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