Vermouth Bianco [summer] [red]

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Genre: Food & Beverages
Title: Vermouth Bianco
Year: c. 1955
Artist: Marcello Dudovich
Size (cm): 70×100
Country of origin: Italy

Dudovich (1878~1962) was one of the leading influences on Italian poster design. The original poster was released in 1910 and is today exceptionally rare and correspondingly expensive. The owners of the original design work, Martini and Rossi, took the decision to re-use the poster designs for an ad campaign in the mid/late 1950’s. Aside from the commercial considerations (no need to commission new work) the campaign intended to emphasise the appeal and heritage of the product.  This is a survivor from the 1950’s re-issue ad campaign.

The poster is fragile with small nicks and tears along the edges some of which have been stabilised on the reverse side with light archival tape. The poster has a centre fold but is otherwise complete. The colours remain deep and bright. The poster looks its age – 70+ years old unlike the score of modern repros of available of this classic Italian design.


1 in stock

Dimensions 100 × 70 cm