|Dimensions||100 × 70 cm|
Vermouth Martini1950s, Artist, Black, Cappiello L, Decade, Food & Beverages, Green, Normal, Poster Colours, Poster Size
Genre: Food & Beverages
Title: Vermouth Martini
Year: c. 1955
Artist: Leonetta Cappiello (1875~1942)
Size (cm): 70×100
Country of origin: Italy
Leonetta Cappiello is considered one of the true greats of graphic poster design; his influence remains profound and his posters some of the most sought after by collectors. They are rare and expensive.
The original of this poster was released in the 1920’s – it seldom appears on the market. The owners of the original design work, Martini & Rossi, took the decision to re-use the poster design for an ad campaign in the mid/late 1950’s. Aside from the commercial considerations (no need to commission new work) the campaign intended to emphasise the appeal and heritage of the product. This is a survivor from the 1950’s re-issue campaign.
The poster is in excellent condition, free of any nicks tears or other imperfections.
1 in stock