Vermouth Martini

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Genre: Food & Beverages
Title: Vermouth Martini
Year: c. 1955
Artist: Leonetta Cappiello (1875~1942)
Size (cm): 70×100
Country of origin: Italy

Leonetta Cappiello is considered one of the true greats of graphic poster design; his influence remains profound and his posters some of the most sought after by collectors. They are rare and expensive.

The original of this poster was released in the 1920’s – it seldom appears on the market. The owners of the original design work, Martini & Rossi, took the decision to re-use the poster design for an ad campaign in the mid/late 1950’s. Aside from the commercial considerations (no need to commission new work) the campaign intended to emphasise the appeal and heritage of the product.  This is a survivor from the 1950’s re-issue campaign.

The poster is in excellent condition, free of any nicks tears or other imperfections.

$454.36

1 in stock

Dimensions 100 × 70 cm

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